Right now investors are challenged to make their investing decisions between two types of companies. There are companies that invest in themselves, turn profits, and in on way or the other contribute to social and ecological mayhem. Other companies support social and ecological growth and preservation. Considering the amount of power that each investor holds in supporting companies, it is a little surprising how many investors are willing to purchase shares of companies known to directly or indirectly assist in the destruction of the environment or social standards around the world and then take the time to build up a fund for their children’s education. When the children of today hit their adulthood, the world is likely to be a very different place.

While not all companies that do not support social or ecological growth and preservation are directly involved in the destruction of these two major players of social responsibility, but without directly offering support to the social condition there is a direct effect. Other companies hold a direct effect and are fully aware of their compromised state of affairs.

There are companies out there that are able to preserve the social standard for first as well as third world countries as well as protect environmental issues while at the same time being able to bring home long haul profits. These companies don’t make profits as quickly as those companies that contribute to the destruction of societal issues but they do pull a long term profit.

Investors small and large are able to directly determine which companies are the on the top of the list. While it can be difficult to make changes, investors control the strings. If enough investors went with green companies and stuck with these companies, those companies that practiced shady and potentially underhanded business practices would be forced to reconsider their position on such topics. When investors demand responsibility, companies respond. In fact companies respond faster to public outcry and dumped stocks faster than they respond to government sanctions and fines.

The bottom line is pretty simple. What kind of world are you hoping to leave your children? By valuing the human condition more than short term solutions, investors have the power to turn the course of business around. With so many investors leaving their business dealings to brokers, there are more than half of the investors in the country without sufficient knowledge about what type of businesses their money is invested in and have no inclination to change it because they simply aren’t’ given the information.

Choosing companies that value both the environmental factors and social awareness and responsibility means providing stronger profits over a longer period of time and providing our children with a world where freedom truly does ring.

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